side-by-side · 2026 fees

TikTok Shop vs Amazon FBA

Same product. Two platforms. Which one actually pays you more after all fees?

ttcalc — vs-amazon.js 2026 rates

Product inputs

Sale price (USD)

Product cost (COGS)

Shipping to Amazon FC (per unit)

TikTok shipping (per unit)

Return rate (%)

% of units returned

Amazon FBA fulfillment

FBA fulfillment fee

Amazon referral %

Varies by category

Inbound placement

Per unit

Low-inventory fee

Per unit if <28 days

FBT

Mandatory FBT

TikTok creator commission (%)

Amazon ad spend (% of sale)

TikTok ad spend (% of sale)

Resellable return rate (%)

% of returned units that can be resold

Side by side

Amazon FBA fees$9.32

TikTok Shop fees$5.00

Amazon net profit$9.47

TikTok net profit$10.44

Amazon margin31.6%

TikTok margin34.8%

Winner—

When TikTok wins, when Amazon wins

01 / decision guide

[ TTS ]

TikTok wins when

You sell a trending / impulse / low-COGS product with strong visual appeal. Video converts well, so organic reach can replace ad spend. Fulfillment costs are low because you ship in bulk to TikTok's warehouse.

[ FBA ]

Amazon wins when

You sell a high-COGS product where organic search (instead of paid ads) drives most sales. Prime shipping gives you a Buy Box boost. Long-tail search terms matter more than impulse appeal.

[ 50/50 ]

Run both

Most successful multi-channel sellers run Amazon for the long-tail organic demand and TikTok Shop for the trend-driven impulse buys. The same SKU, two audiences, two different profit profiles.