TikTok Shop vs Amazon FBA Profit Calculator 2026
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How the TikTok Shop vs Amazon FBA Calculator Works
This calculator takes the same product and runs it through both TikTok Shop and Amazon FBA fee structures simultaneously. You enter your sale price, product cost, and shipping costs for each platform. The tool applies TikTok's fee stack (6% referral + 1.8% payment) on one side and Amazon's fee stack (referral fee + FBA fulfillment + storage + placement) on the other. It then shows net profit, margin, and ROI for both platforms side by side, plus a winner declaration so you know exactly where to list.
Fee Comparison Breakdown
TikTok Shop and Amazon FBA charge fees in fundamentally different ways. TikTok uses a simple percentage-based stack totaling roughly 11.8%, while Amazon layers category-dependent referral fees, size-tier-based fulfillment fees, and storage fees that can reach 30% or more. The table below compares each fee component side by side. For most standard-size items under $30, TikTok is cheaper — but Amazon's fees can drop below TikTok's on high-ticket electronics where the referral rate is only 8%.
| Fee Name | Rate / Amount | Notes |
|---|---|---|
| TikTok commission | 5%–13% (default 8%) | Based on product category |
| TikTok | 2% | Platform advertising fund |
| TikTok payment | 1.8% | Payment processing fee |
| Amazon referral | 8%–17% | Category-dependent; electronics as low as 8% |
| Amazon FBA fulfillment | $3.06–$75.86 | Based on size tier and weight |
| Amazon storage | $0.87–$2.40/cu ft | Monthly; higher in Q4 (Oct–Dec) |
| Fee difference | Varies | TikTok typically $2–$5 cheaper per unit on standard items |
How to Use This Calculator
- Enter your sale price — the same price you'd charge on both platforms.
- Input your product cost (COGS) per unit.
- Set your shipping to Amazon FC cost for FBA orders.
- Enter your TikTok shipping cost per order.
- If you use creator affiliates on TikTok, enter the commission percentage.
- Adjust ad spend for each platform; expand Advanced settings for FBA fee overrides if needed.
Frequently Asked Questions
Which platform is cheaper, TikTok Shop or Amazon FBA?
For most standard-size items under $50, TikTok Shop is cheaper because its fee stack totals roughly 11.8% with no per-unit fulfillment charge. Amazon FBA adds fulfillment fees ($3–$5 per unit) on top of referral fees, pushing total costs to 25–35%. However, on high-ticket electronics, Amazon's 8% referral can make it competitive.
At what price point does Amazon become cheaper?
Amazon rarely beats TikTok on fee percentage alone, but the gap narrows on electronics over $100 where Amazon's referral drops to 8%. The real deciding factor is fulfillment cost — if your item is small and light, FBA fulfillment is cheap; if it's bulky, FBA fees can erase your margin entirely.
Does the Amazon side include Prime benefits?
The calculator focuses on fees and profit, not Prime eligibility. FBA automatically includes Prime, which typically boosts conversion rates 20–30%. TikTok Shop doesn't have a Prime equivalent, but its discovery-driven traffic can offset this. Factor conversion differences into your decision separately.
Does the TikTok side include shipping costs?
Yes. You enter your TikTok shipping cost separately from Amazon's inbound shipping. TikTok sellers who fulfill their own orders typically pay $3–$5 per shipment, while FBA sellers pay inbound freight to Amazon's fulfillment centers. Both are factored into the net profit comparison.
Related Reading
Need just the TikTok fee breakdown without the Amazon comparison? The TikTok fee calculator shows every fee line item in one view. For a deeper analysis of how the two platforms compare beyond fees — including traffic quality, return rates, and scaling potential — read our TikTok Shop vs Amazon FBA guide.